Websites are not just brochures
Your website matters so much to the health of your business. It’ll help you generate leads, drive conversions, and build your brand.
If it was "easy and quick" to build a website that "works" then there wouldn't be millions of research articles talking about search engine optimization (SEO), content structures, W3C best practices, site performance, user experience, accessibility, conversion optimization, responsive mobile technologies, web content strategies etc etc.
Most companies, particularly small to medium ones, aren’t sure what to ask in order to get their web needs met. At the same time, most of the web agencies don't take the time to ask the right questions or they are not focused on the customers' real needs.
In some cases small businesses are using cloud-based development low code platforms like Wix to jump right in, throw together a web page and publish it for a very low cost without thinking of all the complexities of creating a successful and dynamic online presence. Cloud-based development low code platforms make it easy to design websites in the same way you would design a brochure, but what you see isn’t what Google sees. For example, one of the most basic elements Google cares about are how your page titles are structured and what they tell about each page.
When you work with DuPage Web Design, prior to building a website we need to consider some basic factors like your online business goals, your target audience, how your content is going to be structured, the right media files, basic SEO considerations such as what page titles to use, the header text for each page, the calls to action that appear in search engine results, as well as conversion optimization.
Most of the cloud-based development low code platforms use proprietary content management systems. In many cases you cannot migrate your data elsewhere easily. Your website is hosted for free, but you are not free to move your data and information.
Cloud-based development low code platforms are very attractive as the base offering is free. It's a very effective sales technique that gets customers in the door. However, many users have to spend money on third party apps to scale their websites, also they need to expend so many hours dealing with hidden complexities and a large amount of customizable options that in many cases are overwhelming.
Remember, the real cost of a cheap website is losing customers. It's the cost of websites built without knowing what makes a website really work for a company.
Almost half of small business owners build and maintain their websites themselves. According to the latest research, the most common costly mistakes small-business owners make when they try to design and maintain their own websites are:
- Poor Design (UI/UX)
- No Mobile Responsive Design (RWD)
- No Calls to action (CTA)
- No Search Engine Optimization (SEO)
- No image web optimization
- No Structured Data Markup
- No Social Media Integration
- No Web Content Accessibility (W3C, WCAG)
- No Web Metrics & Site Performance
- Outdated Content
In order to bring revenue from a website you need to think of it as an online presence with a digital marketing strategy, ticking all the right boxes, and its essential to invest time and money to get it right.
Your role is to take care of running your business. Our role is to take care of your website helping your business grow.
For a detailed, in-depth analysis of your current small business website we can perform a comprehensive website audit. We can take a look at your small business website to make sure it's mobile-friendly, current and serving your business as it should. We will provide you with a website audit report within 5 business days detailing our recommendations.